Allie Dodds | Creative Director
There are three words I’ve lived by for as long as I can remember: Everything is Figureoutable.
Marie Forleo may have claimed the book title, but those words have shaped the way I approach business, creativity, and life. They’ve been my reminder that no matter the challenge—whether inside a boardroom, behind a camera, or on set—there’s always a way forward.
From the Digital Dawn to Creative Direction
My career began in the early days of digital marketing—back when Instagram was barely on the radar. I was lucky enough to land an internship with the down-to-earth yet dazzling Samantha Wills jewellery brand (side note: if you’re a founder, her book Of Gold & Dust is a must-read).
Since then, I’ve spent over a decade immersed in industries as diverse as fashion, beauty, health, and hospitality. I’ve worn a lot of hats: from quality control at BlackMilk, to women’s buying at City Beach, social media management for Spotify AU/NZ, and digital marketing for Zomato. Each role added another layer to my skill set, and more importantly, shaped the creative strategist I am today.
A Camera in My Hand, Always
No matter the role or industry, I always seemed to gravitate to a camera. I’ve always loved the challenge of making a product ‘pop,’ chasing good light, and weaving a visual story that makes people feel something. It just took me a little while to realise this passion could become not just a role—but my own business.
Why I Do What I Do
Now, through Studio Dodds, I bring together strategy and creativity to help e-commerce brands stand out in a crowded digital landscape. My background across multiple industries means I deeply understand the nuances of a brand’s journey, from scrappy start-up beginnings to scaling into something bigger.
That’s why I’m so passionate about working with such a variety of founders. Every brand has a story worth telling—and I’m here to help bring that story to life through scroll-stopping visuals and strategy-led campaigns that actually convert.
Everything is figureoutable. And together, we’ll figure out how to make your brand stand out.
